Whether through work, friends, family or other commitments, fans around the world share the same fear: missing out on the FIFA World Cup. This year, we used social media to give fans new ways to catch every minute of the action and be part of the conversation, all at their fingertips. We started our global social campaign by spreading the news that Zlatan would never miss this World Cup.
Secondly, with Ibrahimović's “unique point of view,” we created a series of social media reactive content and unique access to BTS events for every tournament. We involved fans all over the world in one big social media conversation, with the chance to win a trip to Russia to watch the final.
Proving you can be part of the game, even if you're not at the game.
CREDITS
Social Creative team: Michele Bona & Michael De Piano 

RESULTS
+45 % on Visa purchases in the 11 host cities
3.5 Billion Media Impressions 
#2 SOV among top sponsors

AWARDS
1 x Clio Awards 2019 - Product/Service - Silver 
1 x Sport Industry Awards 2019 - Campaign of the Year
1 x ShortyAwards 2019 - Spokesperson - Finalist​​​​​​​