When you’re saving the planet, it’s good to be odd. 
An apple tastes better when it’s odd. A wonky aubergine is ripe with feels, and a single, too tiny for supermarket spud, can bring a grown adult to tears. That’s right, we Oddboxers are proud to be odd. 
This year, we launched Oddbox’s new creative platform "Proud to be Odd" with a TVC featuring two neighbours who one day have a conversation that goes beyond the weather, they discover to have something in common - they're both Oddboxers. Like kids on Christmas morning, the two can't hold back their pride and emotions. Suddenly they bond like never before, over the shared delight and tears that come when you sign up for delicious fruit and veg that fight food waste.
CREDITS
ECD: Dulcie Cowling
Creative: Michele Bona
Production Company: Studio Yes