Human trafficking always leaves a permanent mark on every survivor. Even though there are 136,000 cases of human trafficking and sexual exploitation in the UK alone, people still think that it only happens in other countries. Often traffickers brand their victims using tattoo studios, and most of the time the artist is unaware that it is about to brand a victim. 
So, Medaille Trust aim to train tattoo artists to spot the signs of human trafficking and sexual exploitation and stop traffickers in their tracks! We launched a film on social media to raise awareness, and also help victims who have been branded by their traffickers. Thanks to the work of talented tattoo artists in the UK, we turned a symbol of branding into a new symbol of hope. 
CREDITS
Art Director: Michele Bona
Copywriter: Michael De Piano
Film Directors: Yaz & Haz Al-Shaater
Director of Photography: Jonathan Haldon
First Assistant Camera: Leon Frind
Producer: Lauren Payne
Progression Support Worker: Chiara Facco
Tattoo Artist: Natalie Duffield | Lost Garden Tattoo Studio
Actor: Bernice Pike
Voice Over Actor: Beth Penrose
Production Company: Brother Brother               
AWARDS
1 x The Drum Roses Awards 2022 - Charity Advert - Gold
1 x The Drum Marketing Awards 2022 - Social Purpose - Shortlisted
1 x The Drum Shop Awards 2022 - Charity Advert - Highly Commended
2 x Hermes Awards 2022 - Nonprofit & Pro Bono - Platinum                             
1 x The Telly Awards 2022 - Social Impact - Gold
1 x The Telly Awards 2022 - Not For Profit - Bronze 
1 x Communicator Awards 2022 - Awareness for Online Video - Silver