With hundreds of paints, hides, veneers and more, every Bentley comes with millions of possible options. Going through them all was a tedious task for high-net-worth individuals. 
By making luxury purchases feel like an emotional experience, rather than a rational chore.
A digital innovation project, suggesting a personalised Bentley specification based on your subconscious, emotional reactions to a branching narrative film.
CREDITS
ECD: Robb Smigielski
Creative: Michael De Piano
AWARDS
1 x BIMA Awards - Mobile - Winners
1 x BIMA Awards - Native Apps - Shortlisted                     
1 x The Drum DADI Awards - Technical Innovation - Highly Commended
1 x The Drum DADI Awards - Best use of mobile - Highly Commended
1 x The Drum DADI Awards - Auto Apps - Shortlisted